The Beginning
A woman's vision of refined intimacy
Velour was founded in 2018 by designer and entrepreneur Élise Fontaine, following years in the fashion industry watching luxury be reserved for what was visible to the world — but never for what lay beneath.
Her vision was simple: to create lingerie that a woman would treasure for years, not seasons. Pieces made with the same devotion as a haute couture gown, but designed for the everyday rituals of getting dressed and undressed.
From a small atelier in London, Velour has grown into a beloved international brand while retaining every value it was founded upon — quality over quantity, beauty in every detail, and absolute respect for the women who wear it.